How to Choose the Best Memory Foam Pillow (A Complete Buyer’s Guide)

John Ross

Introduction

Getting recovery rest starts with the right pillow. For many, memory foam is the go-to choice because of its ability to mold to the cranial pressure, relieve tension, and maintain spinal alignment. We have a phrase we commonly use: Filler Matters. Most people understand that, but there are so many options in just the memory foam category alone: shredded vs solid, cooling vs traditional, adjustable vs fixed. How is a buyer to know which one is the best for their sleep system?

In this guide, we’ll break down exactly how to choose the best memory foam pillow for your needs. You’ll learn what features matter most, what science says about support and cooling, and how to match the pillow to your sleep style. By the end, you’ll feel confident in selecting the perfect pillow.


Why Memory Foam?

Memory foam pillows are designed to contour to your head and neck, distributing weight evenly and reducing pressure points. According to the Cleveland Clinic, memory foam is particularly effective at supporting spinal alignment, which can help reduce aches and pains in the morning. It also tends to last longer than traditional down or polyester pillows, making it a solid investment for quality sleep.


Know Your Sleeping Position

Your sleeping position plays a big role in which pillow will work best (See our article on Sleep Position and Pillow Loft HERE):

Side sleepers: Need higher loft and firmer support to keep the spine aligned.

Back sleepers: Do best with a medium loft that supports the natural curve of the neck.

Stomach sleepers: Should look for a thinner, softer pillow to avoid neck strain.

Sidenote: Adjustable pillows make a huge difference. The truth is, while we have a general sleeping position, it can change suddenly due to allergies, your partner, injuries, stress, or even your late night snack. With removable inserts or shredded memory foam that can be added or taken out, you can customize loft to fit any sleeping style any day of the week.


Solid vs. Shredded Memory Foam

Solid Core Memory Foam: Provides uniform support and is ideal for people who want consistent firmness. 

Shredded Memory Foam: More breathable, moldable, and often adjustable. Great for people who switch positions throughout the night.

Many sleepers prefer shredded memory foam combined with cooling materials, since airflow reduces heat retention — a common issue with traditional memory foam.


Cooling Features Matter

If you’ve ever woken up sweaty, you already know how important cooling can be. Newer technologies — like gel-infused memory foam, breathable covers, or phase-change materials — help regulate temperature through the night.

The Sleep Foundation notes that pillows designed with cooling features significantly improve comfort for hot sleepers, and in many cases, help people stay asleep longer.


Adjustable Loft: One Pillow, Many Options

As mentioned above, one of the biggest frustrations when shopping for pillows is guessing the right loft or firmness. Squeezing the plastic wrapped pillow at the store is a good guess, but it can lead to disappointment when the pillow has the tremendous responsibility of cradling our cranium through the night. Adjustable loft pillows remove that guesswork. By adding or removing foam, sleepers can fine-tune the height and firmness until it feels just right.

This is especially helpful for couples: what works for one partner might not work for the other — but adjustability makes one pillow versatile for multiple needs.


Durability and Hygiene

Good pillows should last more than just a season. Memory foam is naturally durable, but look for these extras:

Washable covers for easy cleaning.

Hypoallergenic materials to reduce exposure to allergens.

Certifications like CertiPUR-US® to ensure the foam is safe and free of harmful chemicals.


Price vs. Value

Not all memory foam pillows are created equal. Extremely cheap options often flatten quickly, trap heat, or off-gas unpleasant odors. On the other hand, ultra-premium pillows may not always justify their price tags.

For most buyers, mid-tier memory foam pillows strike the right balance — offering premium features like cooling technology and adjustability without costing hundreds of dollars.


Key Takeaways Before You Buy

Match pillow loft to your sleeping position.

Choose shredded foam for adjustability and airflow.

Look for cooling tech if you sleep hot.

Make sure covers are washable and materials are certified safe.

Invest in mid-tier options for the best balance of comfort and durability.

For more information on pillow choice, click the links below: